Drug Advertising
The advertising of medicines such as drugs and medical devices as well as other objects and methods that are marketed with therapeutic claims in Germany, is tightly regulated by the Drug Advertising Act (HWG).
We provide comprehensive consulting services, in particular on the following topics:
- Review of product labels, instruction manuals and instruction leaflets
- Review of advertising flyers, catalogs, advertising, web sites, reminder advertising, patient testimonials, pictures in work clothes
- Verification of health claims
- Dealing with rebates and discounts for drugs and medical devices
- Off-Label-Use
- Interpretation of rules of conduct (for example, FSA-Code)
- Competitive and professional representation in litigation, particularly in relation to warnings from competitors and trade associations
